Greenlight Cycle Challenge
Oct 05 2012
The launch of Old Mutual’s newest disability related product took place by means of The Greenlight Cycle Challenge. The event, which took place at Cavendish Square also served as an disability awareness raising and fundraising for the QuadPara Association of South Africa as well as the SAB Boucher Foundation.
The event saw Mark Boucher cycling for two hours in order to raise funds for the nominated organizations. National cricket captain Graeme Smith decided to come and support his former teammate and good friend and ended up cycling 40 km. Popular KFM DJ Ryan O’Connor was the MC on the day but also entered into the spirit of the event and pushed himself physically, eventually cycling for the full two hours as well!
In the days leading up to the challenge, members of the public were given the opportunity to call into KFM and win the right to take part in the cycle challenge as well. These members of the public as well as various employees of Old Mutual took turns cycling in shifts of 10 minutes each along with the celebrities.
The event was very well attended by members of the public and it proved to be fantastic exposure for the QuadPara brand. Members of the community took to the bicycles and raised a sweat in order to raise much-needed funds for two worthy organizations. The QuadPara Association were proud to be involved with this event and enjoy the opportunity to interact with the three celebrities as well as the general public who were present on the day.